Personality of Fonts used on websites

Mark Boulton

http://www.markboulton.co.uk/

The font used on this website is Georgia. The first thing I notice about the font used is that it is nice clear to read. Mark's personality that comes through with this font is clear and professional. According to the font used the target market is for professionals and not some kind of joke website.
The fonts don't appeal to me to hire Mark as he could have used a more exciting font to show an easier going kind of guy.

We Love the Web

http://carsonified.com/

The font used on this website gives the feeling of fun and excitement. The personality I get from this website is someone who is easy going and knows how to have fun while being professional.
The target market are for those who like to be creative with their font skills.
I find this website's font appealing as it comes across exciting and fun to be around.

Ebay

http://www.ebay.ie/

The fonts used on ebay gives the personality of someone professional with clear easy to read fonts. The target market for this website is aimed at all ages who wish to sell their stuff. Using simple fonts stops/reduces confusion for those who visits the website first time.

The fonts do well for me as its easy to read and feels friendly to visit.