Website: http://mit.edu/
Strong Tone Of Voice
On first inspection of the MIT website, it comes across as a fashion website due to the image in the center. The image in the center was in fact showing today's spotlight which was Spring Arts at the MIT.
The tone of voice I get from this website is professionalism. Serious about education and not a Micky Mouse project.
I get a sense of a strong tone of voice for this brand as the brand this website is trying to give out is high education standards at the MIT.
What is that Tone of Voice
The strong tone of vice is the professional look and the use of colour and structure with the focus being the center of the page. In this case its a picture of a woman looking sophisticated advertising Arts.
Elements Helping
The elements used on this website to give the brand a strong tone of voice are the use of colors effectively and spacing out the content for easy reading. Giving that crisp professionalism intrigues the visitor to find out more about this Institute. The Use of a rotating background quickly informs the user what this website is about and gives focus on the branding as being a professional institute for learning.
Analysis of:
Colour - The use of colours on the website works out and is pleasing to the eye. A consistent colour scheme ensures the branding is successful.
Layout - The layout of the elements is evenly spaced with the use of white space.
Content - The content is placed around the page leaving the center the focus for the advertising of the course of the day. For the purpose of branding having content evenly spaced in a consistent manner keeps the brand recognizable.
Imagery - The only image used on this website are the Logo in the top left and the main image that is the background. For branding purposes the logo in the corner is consistent keeping the branding image the user is used to.
Typography - The font used on this website is Arial which is a well used font type used on professionalism. Using a consistent font keeps the branding in focus.
Interactivity - ????
On further inspection browsing different pages of the MIT website there were some inconsistencies with the layout and colour scheme but only a select few. Most of the pages were of consistent design.
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